Hyundai Launches IONIQ in China with VENUS and EARTH Concept EVs

Hyundai has launched IONIQ in China, unveiling the VENUS and EARTH concept EVs and outlining a China-first electric mobility strategy.

Hyundai has officially opened a new chapter for its IONIQ electric-vehicle push in China, unveiling a China-focused brand direction at an IONIQ launch event hosted at Hyundai Motorstudio Beijing. Alongside a broader plan to build a local EV ecosystem, Hyundai revealed two new concept vehicles — the VENUS Concept and the EARTH Concept — designed to signal the brand’s next design and technology direction for Chinese buyers. A China-first IONIQ strategy At the Beijing event, Hyundai positioned IONIQ in China as more than a conventional product lineup, describing a broader mobility ecosystem approach tailored to local expectations. The company also emphasized its global safety-and-quality foundations while highlighting a push to deliver the smart driving and smart cabin experiences Chinese consumers increasingly expect. ‘The Origin’ and a new design message Hyundai described a central installation called ‘The Origin’ as a symbol of its new design direction — focused on creating a strong f…